Aiim – Art is inside me – is a new brand from the Max Mara Group in which fashion, art and design confront each other and mix in a creative dialogue, shaping and giving life to a contemporary, feminine and high-impact knitwear selection.


Aiim is a trend and ideas lab, which sets art as the unit of measure for innovation and originality and takes the long-time experience of a great clothing Group as the major and undeniable source of knowledge for developinghigh quality products.


Cardigans, pullovers, dresses, trousers and skirts in which fine yarns, expert manufacturing, games of colours and fresh details build the essential pieces for a contemporary woman’s statement city wardrobe.


Aiim creates easy-to-choose and perfect-to-wear pieces: being functional, comfortable and versatile, they meet the style choices and needs of a woman who pays attention to quality, comfort and beauty even in the most casual moments of her life.



Alisa Hamzic

T. +44 (0) 207 428 3280


10-11 Greenland Place

London NW1 0AP

T. +44 (0) 207 428 3280


© 2016 M&L Harris Agencies Ltd.