Sonia Rykiel urged women to be eccentric, seductive, mysterious, and to create their own style. She arrived (in every sense of the word) on Paris’ Left Bank in Saint-Germain-des-Prés in 1968. The neighborhood was a haven to artists from the world over and she quickly became its heart.


The movement she created was intimately linked to the ready-to-wear revolution taking place in 1970s Paris. She typified a new generation of designers who launched their own labels outside the established system of Haute Couture.


She rejected linings and embraced exposed seams, defiantly decreeing that the sweater should be worn against the naked skin. Her clothes were black; they were striped. She made clothes for women who wanted total freedom of movement: women who were explorers, lovers, and nomads. She called her philosophy “la Démode”  her way of telling women to be eccentric, to create their own styles, and to adapt fashions to their own bodies, just as she had done for hers.


Alisa Hamzic

T +44 (0) 207 428 3280


10-11 Greenland Place

London NW1 0AP

T. +44 (0) 207 428 3280


© 2016 M&L Harris Agencies Ltd.